ADVERTISING AND COMMUNICATION
REFLECTIVE JOURNAL
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Student: Pham Thai Quynh Nhu
Instructor: Nguyen Phuong Lien
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CONTENTS
Chapter 2: Integrated Brand Communication
Chapter 3: Brand Communication and Society
Chapter 4: How Brand Communication Works
Chapter 5: Segmenting and Targeting the Audience
Chapter 6: Strategic Research
Chapter 7: Strategic Planning
Chapter 8: The Creative Side
Chapter 9: Promotional Writing
Chapter 10: Visual Communication
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